Commissioned by Ferrari and B.I. Collection, Blunier & Co. created the concept store as a meeting place, combining the brand's heritage with a modern and innovative interpretation. The pop-up location combines a gallery space with exclusive artworks by Silvie Fleury, George Condo, John Armleder and Blair Thurman. Furthermore there is an Italian café during the day and a bar with aperitivo in the evening, surrounded by an exquisite selection of accessories, books and magazines. Together with the team of Eggert & Friends, a modern interior was implemented and is open to walk-in customers as well as family and friends of Ferrari. For the digital campaign, displayed in the city, Blunier & Co. was able to work with photographer Edgar Berg.