Our complete brushup for Calida in its launching of its new underwear collection “Deepsleep-Wear”, displayed all across the country. This clothing line features entirely new fabrics and processing, which inspired us to translate it into the visuality of our work. Thomas Lohr, our unfailing photographer, infused his one-of-a-kind fingerprint on all the imagery. Embedded in all necessary communication channels, the package and billboard designs stand out the most, making the visual appearance contemporary and more accessible to today's youth worldwide.